The customer that can’t be satisfied. You will be able to satisfy some of the customers some of the time. It is as certain that a few of your customers will be left unsatisfied. You will work to get your employees to work on time, you will polish the glass, arrange your products and test the temperature of your soup. You will make sure your floor is spotless and the tables are squarely set with chairs lined up in front of them yet on some mornings the first customer through the door will be someone who’s self identity is wrapped around the sentiment that nothing they could buy or experience in you establishment is good enough for them.
It may be a genetic thing, like red hair or left handedness, a set of people who are determined to always want what they can’t get. “Do any of these pastries come without sugar? Which of these don’t have eggs, butter or wheat flour? There will be people who walk into a bakery, a business founded on dairy products and variations of the wheat grain and ask for dairy free, lactose free, gluten free pastry. When you cheerfully point out the platter of selections without any of those offensive ingredients one day there will be that customer that says, “Don’t you have any of those gluten free muffins with…. anchovies?
Hint; Just say ” No problem, we can have that for you tomorrow if you pre-pay today.”